The Works Interiors
This design case study explores the rebranding of The Works Interiors, a leading interior design firm with over 20 years of experience in the market. The rebrand aims to elevate the company's presence and scale up its design projects by prominently featuring the brand name "THE WORKS INTERIORS" and emphasizing its established abbreviation "TWI". By strategically positioning the company apart from the founding duo of Devika and Raj Khosla, the rebrand seeks to build a stronger, more recognizable brand identity in the interior design industry. Let's delve into the key elements of this rebranding initiative and the results it has delivered.
About the company
The Works Interiors has been operating successfully on the market for more than 20 years. Established by the duo Devika and Raj Khosla in 1998, they have been offering a full span of exciting interior design experiences, ranging from the smallest bespoke furniture unit to an entire spatial execution.The brand name 'The Works Interiors', is inspired from the pop music album 'The Works' by a British rock band 'Queen'. The brand name is often used in its abbreviated form 'TWI'.
The redesign aims to establish the brand image apart from the faces of the brand Raj and Devika, aiming at increasing the brand's visibility in the market and scale up the project sizes they deal with.Rebranding puts the name 'THE WORKS INTERIORS' in the foreground with 'THE WORKS' given a slight emphasis as their abbreviation 'TWI' is only familiar only to their existing clients and internal teams.
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By prominently featuring the brand name "THE WORKS INTERIORS" and leveraging the established "TWI" abbreviation, the rebrand has significantly raised the company's profile in the interior design market and has helped differentiate The Works Interiors from the founders' personal profiles, positioning the company as a leading interior design firm in its own right.
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