Livelong Wealth
This design case study explores the rebranding strategies employed for Livelong Wealth, a fintech company dedicated to educating Indian youth about wealth creation and management. By focusing on a visually compelling and user-centric approach, the rebranding aimed to communicate the brand’s mission of promoting financial literacy and independence through technology-driven solutions. Let’s delve into the design process and elements that contributed to reshaping Livelong Wealth’s identity in the competitive fintech landscape.
About the company
Livelong Wealth is a fintech company that aims at educating about the importance of wealth creation & management through proper risk and reward based strategies. Their mission is to create financially literate and independent Indian youth with technology driven alternative sources of income.
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Website Redesign
The rebrand was taken forward into the scope of the website redesign.
The new brand identity helped the brand to streamline their focus on which group of customers to target and how to appeal to them
Next Work
