The Bettr Choice

This design case study explores the visual identity and packaging design for Bettr Choice, a mindful snacking brand that combines nutrition with adaptogenic benefits. By focusing on creating a brand identity that communicates both wellness and indulgence, Bettr Choice aims to revolutionize the sustainable snacking category with their Ginkgo Biloba-infused cookies. The design strategy bridges the gap between healthy living and enjoyable treats while emphasizing their commitment to farmer welfare and environmental sustainability. Let's delve into the design elements that position Bettr Choice as a conscious choice in the competitive snacking market.